Web
Site Promotion
One of the fundamental parts of web marketing
campaigns is the promotion of the site itself to search engines.
This involves submitting your site to all of the major search
engines in order to have your site listed. After this fundamental
step, we will begin to work on improving the way that this
search engine will view your site when reviewing it.
Meta Tags
Meta tags are hidden tags within your pages
that the search engines use to get a basic idea of the content
of your site. If your site was developed by MediaVue's development
team, then it is likely that those tags are already in place.
We will send you a list of the keywords we believe define
your site's content before submitting to the engines. Even
at this very basic submission level, there are idiosyncrasies
of each search engine that very few companies in the world
know. Our site promotion team understands and tracks the way
the different search engines work and optimizes all of the
meta tags to your content and the each engine's criteria.
At the very least the initial site promotion
package is important to just get your site seen by the search
engines. To learn more about the other promotion options we
offer, please feel free to
Search Engine Submission
The initial posting to the search engines and
directories is critical because it is your grand opening announcement
on the web. Meta Tags of your site and company are written
to match directory formats. This is critical because different
types of directories and search engines require varying lengths
and types of descriptions to be listed. Meta Tags are sent
to the client for approval before they are submitted.
Your Web site Marketing Specialist will manually
register your site to 18 major search engines and directories.
Submission by hand is critical because it affords your Web
site Marketing Specialist the opportunity to use the specific
keywords and descriptions that have been written. Your site
will also be submitted to more then 3,500 promotional targets
including, directories and classified advertising sites. Directories
targeted toward the industry focus and or subject area of
your site will be researched and posted to as well.
Reciprocal Links
Reciprocal linking is catching on in popularity.
It's a way for web site owners to share each other's traffic,
a simple "let's trade links" deal that can help to widen your
web audience.
Swapping links can also help you with your search
engine traffic optimization. Some search engines calculate
the number of links to your site from other sites and use
it to determine your ranking. A better position equals more
targeted traffic!
Another way reciprocal links can benefit you
is by drawing repeat traffic back to your website. If you
offer a high-quality list of relevant links, visitors will
return often because they know that they can quickly find
what they're looking for.
One way to approach reciprocal linking is be
proactive. You actively search out websites that would complement
your own, and send a note to the owner asking to swap links.
This is actually a very time-consuming task.
It isn't as easy as purchasing a list of "targeted" and "willing"
email recipients (also known as SPAM!) and then blasting out
a link swap request.
It requires research, pure and simple. To find
possible link partners, visit any of the major search engines
such as Google to find websites that can offer valuable content
to your visitors.
Then visit each website individually. Take a
few minutes to look around and see what type of information
it offers, and whether or not it can add value to your own
site.
Don't worry that linking to other sites may
make your own seem "incomplete" - it doesn't. No one website
can cover everything, and a high-quality links directory benefits
your visitors by saving them from searching the web.
Keep in mind that website owners may get several
link requests every day. To make yours stand out - and to
convince him that you're not spamming - be sure to personalize
your link request.
Include the site owner's name. Comment on something
you've seen on their website. This shows that you have actually
visited the site and taken the time and effort to look around.
Personalized requests are far more likely to get a positive
response.
You can also take a passive approach to reciprocal
linking. That is, you basically sit back and wait for others
to approach or link to you. This passive approach gives you
an obvious time advantage. Some ways to encourage passive
links include:
Put a link on your site that says, "How to Link
to Us". Provide the text, banners, buttons, and HTML to make
it as easy as possible for someone to link to you. Offer a
content-rich site. You'll be pleasantly surprised at how many
websites link to you just because they like what you have
to offer. We only actively request links when we happen across
an excellent site that we know our audience would appreciate.
Remember, like with all things online, there
isn't one "right" way to do things. Success depends on doing
a combination of things well. Reciprocal links are one way
to steadily build targeted traffic and add value to your site.
To learn more about Meta Tags, Search Engine
Submission, or Reciprocal Links
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