Internet Marketing
Every website can benefit from Internet Marketing.
Internet Marketing creates attention for your site, products,
services, or ideas that help you to convey your message to
the general Internet public.
E-commerce outfits especially, stand to benefit
from Internet Marketing. If your livelihood depends on selling
products and services online, then you depend on customers
being able to find your site and then find what they are looking
for within your site. Web Design Studio has professionals
who can help with both.
Taking your products online is critical to the
success of your business into the 21st century. There is some
confusion about the benefit of having an online store that
undermines the true success of some "e-trailers." The true
benefits of having an online store are:
- Reduction in operating overhead (no need for brick and
mortar establishment)
- Real-time inventory control
- Just in time delivery
- Real time communication across your value net (suppliers
to consumers)
- Increased sales to a growing marketplace
Reviewing this list, you will notice that it
clearly does not include "elimination of marketing costs."
Selling online is no different than selling in a shopping
mall; your ability to sell depends upon the demand for your
product. In order to sell online, potential customers need
to be able to find your products. Because of increasing competition
on the Internet, often times customers have to find your products
before they find your competitors products.
Everyone who sells on the Internet is able to
sell at a lower price than in a regular store. Now, your customers
can compare prices much faster than ever before. Instead of
driving between stores, they can now click a few buttons and
compare prices. For this reason, it is important that when
a potential customer searches for a product that you provide,
your store is among the first to show up. Web Design Studio
can help to make this happen.
Technology Partnership
You know your business better than anyone else.
You choose which products and services to provide because
you can provide them better than anyone else. We Design
Studio lets you concentrate on doing what you do best by becoming
your technology partner. You tell us what you do, and we will
make sure that you do as much of it as possible. When you
partner with Web Design Studio, we will take care of your
technology needs so that you can manage your business needs.
Web Design Studio offers a technology partnership
approach that is unique within the industry. We will take
time to truly get to know you and your business, and partner
with you to build that business over time. By partnering with
Web Design Studio, you gain a full team of experts in their
respective areas who are on a first name basis with you, and
available to you directly. By choosing this personalized approach
to technology, you bring a team of professionals together
around your business who will handle your technology needs,
advise you as necessary, and let you focus on what you do
best: your business.
The first step in the Web Design Studio marketing
program is becoming comfortable with your business direction.
Our experts listen to your business plan, ask questions, and
learn how we can provide the greatest return to your company.
We will then build a marketing plan that suits your direction
and budget, and provide you an outline. We will together choose
the elements that will be instituted to maximize the return
on your marketing dollars.
Having almost five years of Internet marketing
experience, our experts will invest in only the most efficient
methods of advertising and marketing to ensure the greatest
return on your marketing budget. We will show you where your
money is being invested, provide reports detailing the effectiveness
of each method, and continuously tweak each technique to generate
the most leads. As your marketing team, we are accountable
to you. We guarantee our work and will provide that guarantee
in writing: If our marketing program does not meet our goals,
you do not pay.
Simply put: our web-marketing program that is
customized for your specific organization, with full service,
and guaranteed results. There are many distinct methods of
web marketing that will be used to promote your site.
Components of an effective Internet Marketing
Campaign
Search Engine Optimization:
One of the most important parts of any web marketing
campaign, Search Engine Optimization (or "SEO" as it has become
known) seeks to improve your relative ranking in the results
of key search engines, thus increasing your visibility to
consumers and number of leads. Our method of optimization
focuses on the use of specific keywords for your industry
or product. We build your site around this set of keywords,
optimizing presence and density of these words or phrases,
Meta tags, titles, link architecture, and composition of the
page.
AdWords and Sponsored Links - "Pay per
click"
Also known as "Keyword Bidding Campaigns," most
search engines have two types of results. The first type is
the general listings, and lists sites based upon relevance,
this is why Search Engine Optimization is crucial. The other
set of results is known as "Sponsored links." These links
are found at the top of each page, or to the right of the
regular listings. It is very likely that your competitors
are using these listings to keep one step ahead of you. Successful
companies such as Match.com, Ebay.com, and Yahoo.com have
all utilized AdWords and Sponsored Links. Now, you can have
the benefits of this marketing method with a keyword bidding
campaign hosted by Web Design Studio.
Because we will have a close working relationship
with you as our partner, and can find out what keywords are
gaining the most attention from your target audience, we know
which words we should target. We will present you with a report
about the approximate cost and benefit of a bidding campaign.
We will show you, on average, how many times per day these
keywords are searched for, what % of the time that people
actually click through to a website, and what the cost is
per click. This will tell you how much it will cost you per
visitor. We will then find out how many of your visitors actually
contact you, and thus how much each lead costs you. We
Design Studio can provide you highly precise and accurate
information about the cost of each lead. We will help build
leads, interested in your business by boosting your visibility
in the major traffic veins.
Search Engine Submission/ Guaranteed
Inclusion
Because Web Design Studio is your technology
partner, your website will be as visible as possible to the
potential customers that will make your business successful.
As part of our standard marketing package, we ensure that
your website URL is submitted to all of the major search engines.
Because the process of submitting a URL to a search engine
is free, Web Design Studio does not charge for this service,
and can quickly make sure your site is known to all major
engines.
Equally important, we offer you the option of
"Guaranteed Inclusion" in search engine listings. For a price,
many search engines provide a guarantee that they will list
pages within your website in their search results. The cost
of this will vary from one search engine to another, but when
you choose to have your listings guaranteed, you know that
customers will have your name in front of them.
Cross Links/ Reciprocal links
Among other criteria use when ranking individual
websites is the number of similar sites linked to them. Therefore,
it is crucial to have other sites with similar content (especially
other established, popular sites) linked to your site. This
can be a time consuming process. Our promotion pros will do
all the legwork for you. We will research non-competitive
companies related in some way to your industry and will build
a list of reciprocal links. In other words we will ask them
to link to you in return for your site having a links page
back to them. This is common practice on the web, but requires
vigilance and constant updating. You can let We Design
Studio do the work for you and avoid the hassle of requesting
links yourself.
Newsgroup postings
Posting periodic messages to newsgroups is an
excellent, cost-effective way to stay in front of your target
audience. Posting to newsgroups involves researching appropriate
newsgroups to post to, writing messages about the site, and
actively participating in newsgroup discussions. Postings
are monitored, in applicable newsgroups, which allow commercial
postings. Additionally, we will craft signatures for your
newsgroup postings and your emails so that your name, address,
and promotion message is always a part of the communications
you make on the Web.
Competition Tracking - Comparative tactics
Because intelligence pays dividends, We
Design Studio takes an active interest in your competitors'
activities. We will monitor what your competitors are doing,
what they offer, and how they market on and off the internet.
We will provide you with detailed information about your site,
as well as your competitors within the industry to make sure
that you remain ahead. This is part of the service that you
can expect when you partner with Web Design Studio.
Detailed Marketing Reports and Traffic
Information
As part of our Web Design Studio marketing
program, we can provide quarterly reports that will outline
the work performed for your site. This information will include
the status of your site, search engine ranking and updates,
strategic links network, as well as a full traffic analysis.
If you prefer, monthly reports via email can be provided along
with quarterly reports posted in a password protected area
of your website.
Additionally, you will have access to a full
statistical report about the traffic your website receives.
This information will include: total number of visitors, total
number of visits, total number of pages viewed, average time
spent on your site, the source of traffic, the exit direction
of traffic, and much more.
Additional Services
Web Design Studio can work with you on customized
plans as well that may include purchasing advertising on other
sites, banners, email campaigns, or other ideas that would
be appropriate for your target audience. We would be happy
to discuss these alternatives with you.
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