Buying of Keywords
There are many ways to gain more traffic. The methodologies used to garner traffic and
increase visitors vary from one to the next in their overall
effectiveness, the cost associated with each, their time frame,
and their target audience.
We is familiar with all of the different
means of gaining traffic, and we provide all of our customers
a customized marketing report in order to give them a better
handle on their industry's web traffic and to approximate
the demand for their goods or services.
Search Engines have two primary types of listings;
relevant and sponsored. The relevant links are the ones that
are determined to be the best fit for a given search based
upon a complex search engine algorithm. The sponsored links
however are the links that pop up at the very top and in the
right margin of the page when you view the results of a search
(and are normally found in green, pink, or yellow borders).
The term "Buying Keywords" refers to paying
for your site to be listed first in the sponsored search results
of a particular search engine when potential customers search
for a particular keyword. Depending on your industry, there
are certain "keywords" that describe your business, or that
potential customers are more likely to use when looking for
services that you provide. If you are a new website, or you
would are in need of a short term solution to increase the
number of visitors to your website, you may elect to "purchase"
keywords.
"Buying Keywords" is obviously a very certain
way to achieve traffic to your website. The traffic you will
receive is certainly targeted traffic, and you only pay for
traffic that you receive (since you pay a certain amount only
when you receive visitors). However, this type of traffic
can be very expensive (in some industries, it costs upwards
of $10 or more per click through!). Additionally, the traffic
you receive will often be one sided (e.g. you pick only a
certain number of keywords, normally a small number to remain
within budget). More over, you will only receive this traffic
until you stop paying per click. Then the traffic simply stops.
There is no residual value of new users, and without additional
marketing, you site grows cold.
When buying keywords, you will be asked which
keywords that you would like to buy. You will then have to
bid for those keywords against every other company in your
industry. If you should have one of the top bids, you will
pay that bid amount every time someone clicks on your link
within the sponsored link section of the search engine results.
You site will remain in the top few listings until enough
competitors bid you out of the top few spots, or until you
run out of money.
It is for these reasons, that We recommends
making "Buying Keywords" only a small part of your overall
web-marketing strategy, and a short-term component at that.
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